Karlsruhe University of Arts and Design / HfG Karlsruhe
Oberrhein – Eine Heimatmarke
A group of 14 design students and one professor went through a design process that took them on bicycles to France and by train to Switzerland. Meeting the people that live, work and travel in that „Heimat“ region played an important part in the finding of this new and surprising symbol, the Rhino.
The book about the design project contains stories and research from our travels and presents the four key design elements: colour, typeface and the symbol. The book was designed by the young designgroup You don‘t matter and was printed in a limited edition.
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