Sven Voelker Studio Berlin

But as always, there is a potential. From the very first moment we did not see Suzuki as a usual client. In Germany companies spend 30 billion Euro on marketing every year. Pretty much, compared to our governments 8 billion Euro spendings on high culture.

 

This is our motivation: more then three times the budget. Design can be a powerful thing. All we have to do is to make corporate culture (as opposed to selling things or high culture, the two other options) Even if it does not always work. It is worth trying.

 

 

Photography: Kay Michalak