Sven Voelker Studio Berlin

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http://www.svenvoelkerstudio.com
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The Snow Crystal Principle


Sven Voelker on Corporate Design:
Between 2006 and 2008 the Sven Voelker Studio designed a revolutionary new corporate design for the Suzuki Motor Corporation. The principle of snow crystals was the inspiration for a very different corporate design strategy.

This documentary film takes us on a journey from Pace flags in Berlin to Mt. Fuji in Japan, from Sweden's red wooden houses to a Manga shop in Tokyo and from the street grid of Manhattan to Johannes Gutenberg in Mainz. Together with his graphic design team, Prof. Sven Voelker travelled around the globe to explore the world of logos, typography, colour, structures and photography.

     

Corporate vs. Design
Suzuki vs. Voelker. Three exciting years. Read more: Brand Eins, FAZ, or listen to the Deutschlandradio Kultur radio feature.
Look at how we changed the corporate design of a japanese industrial giant.

if if hurra!

The Suzuki Brand Book and the Glove Box Book have received an iF award each. Thank you! Thank you!
  
 
Awesome Arial
For those who thought that the Arial is a typographer‘s no-no and that Corporate Design projects are all about big branding and identity megalomania: This is our new design for a primary school in the south german city of Aalen. More
 
Ingredients of Form/Values and Moments
The film is part of a three pieces book package that describes and directs the new Suzuki corporate design/corporate identity on a global scale. More about this project here.
 
The new 2007 Suzuki Glove Box Book
Introduced at the Frankfurt Motorshow, this new book is to be found in every Suzuki automobile. Seven intriguing portraits of seven heroes orbiting planet Suzuki. more
     
 
Welcome to Berlin
 
selected projects:
           The Pencilendar
           Suzuki Glove Box Book 2005
           Suzuki Glove Box Book 2006
           Suzuki Motor Shows
           The Suzuki Artists Series
           The Volkswagen Sunfuel Lab
 
Available again: Beyond the Borders The book that followed the famous first Profile Intermedia Conference. With contributions by John Warwicker/Tomato, Ed Fella, Laurie Makela, Tibor Kalman and others. more
 
Order at amazon.de
 
 
Karlsruhe University of Arts and Design / HfG Karlsruhe
about
 
Designblast Conference 2009
We are currently working on the 2009 edition of the Design Blast Conference. A team of 10 students of the HfG is curating this event together with Petra Schmidt and Sven Voelker.
 
forget
The 2008 calendar of the communication design department. More
 
Es werde Strom
The design students from the HfG and Merten joined forces to create an exhibition about the power of switching. The projects from this experimental design workshop premiered during the international furniture fair in Cologne this january and will now be on display in Munich’s Design Parcour. More
 
Oberrhein – Eine Heimatmarke
The new Logo of the beautiful Oberrhein region between Basel, Karlsruhe and Strasbourg is a rhino. A group of students created this creature that was awarded in the European Parliament on January 17th. We did a book about the design process. You can find out more here.
Order at amazon.de
 
macht – A book about communication design
The book project on communication design is well on the way. The student team: Bianca Elmer, Erika Goebel, Marko Grewe, Cedric Kiefer and Shen Shan are doing a great job on bringing together over 100 design projects to one big thing.
 
Welcome to Karlsruhe
 
 
selected projects:
           Oberrhein – Eine Heimatmarke
           Es werde Strom
           forget
           Das fünf Euro Projekt
           Sommerloch 2007
           The Blimp
           Buchbomber
           Communication Next Conference 2006
           Communication Next Wall
           Laguerrefeld
           Poster Workshops