Suzuki Motor Corporation

Corporate Identity

2004- 2010


The Snow Crystal Principle


Between 2006 and 2008 the Sven Voelker Studio designed a revolutionary new corporate design for the Suzuki Motor Corporation. The principle of snow crystals was the inspiration for a very different corporate design strategy.


This documentary film takes us on a journey from Pace flags in Berlin to Mt. Fuji in Japan, from Sweden's red wooden houses to a Manga shop in Tokyo and from the street grid of Manhattan to Johannes Gutenberg in Mainz.Together with his graphic design team, Prof. Sven Voelker travelled around the globe to explore the world of logos, typography, colour, structures and photography.